QUANTITATIVE, CASE STUDY
Project Title
COMPANY NAME, COMPLETED 2022
THE PROBLEM / BACKGROUND
Identifying issues with XYZ
This paragraph gives some background for why the research needed to be done. How was the problem or opportunity identified? Why did the company need us to look into this issue? This is where we describe why this problem was important to understand
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Discuss in high-level about the plan of attack to identify / certain data sets / reach out to users / discovery work / and other initial approaches.
Research Methods Used
This section can be optional but could be an opportunity for a value statement or a knockout insight or two that was discovered during this research.
RESEARCH APPROACH
A combination of Discovery and Usability testing were needed
Here we talk about the actual work that was done. It is probably good to paint a good picture of how any collaboration happened with the company during this phase so businesses reading this can picture themselves in that scenario.
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After the high level, we can talk about specific Research Best Practices and why they were used. This can build some credibility for our approach. I'll have a card in this section where we can list a lot of our sources like Baymard, nn/g, links to scientific articles, calculators, or anything relevant. We could parley that into ROI returns if there was a successful outcome and it was tracked. If a case study didn't require too much of that then the card can be used for a picture instead.
Final Report: Report Title
Stakeholder Presentation: Presentation Title
Medium Article: Title of Article
Sources
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FINDINGS
Insights from XYZ
Great place to talk about the results of the research and the impact it had or could have on the company if the findings were implemented.